Pattern Shift

#55 - Leigh Metcalf @ Top Stitch Makers on starting a business with no formal business education and pivoting from sewing studio to online community

February 24, 2023 Saskia de Feijter Season 3 Episode 55
Pattern Shift
#55 - Leigh Metcalf @ Top Stitch Makers on starting a business with no formal business education and pivoting from sewing studio to online community
Pattern Shift + PS
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Show Notes Transcript

In this episode, Saskia and Leigh Metcalf, founder of Top Stitch Makers Social Community, discuss the importance of building a safe and valuable space for garment sewers.

Leigh shares her journey of finding her ideal customer, reaching them through various channels, and how she puts aside the financial treadmill of retail to focus on what really matters to her customers.

They also talk about the importance of having a community of like-minded people, the value of community in newsletters, and the benefits of sharing knowledge and insights with each other instead of competing. Additionally, they touch on the conflict between values about stuff and business, the importance of choosing the things that give you energy, and the benefits of having a team.

If you're a business owner, especially in retail, looking to build a community and prioritize what matters most to your customers, this episode is for you.


  • When discussing lease terms for your shop or studio, ask if you can sub-let, so you can get out early if you have to.
  • THE MOST BASIC BUSINESS PLAN consist of anwering these three questions 1. What are you going to do? 2. How are you going to do it? 3. How are you going to pay for it to start off with? (because not everyone wants to read a 50 page plan…)
  • LIFE LESSON: When you get cold feet: Just look at the step in front of you.

Go HERE if you want to attend the workshop Leigh's teaching in the Ja, Wol Community. (If you don't have a creditcard, you can go HERE)

FULL SHOW-NOTES & TAKE-AWAYS https://www.asmalle

If you want to build or grow your business in textile crafts, why don't you join our online community for a small, monthly contribution of only 10 euros, which is $10 ish. You get to hang out, learn from and share your business. And your craft journey with all the lovely people there, support the podcast at the same time and you get everything wrapped into one loving package. I would love to welcome you there.

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for the March cohort of the Ja, Wol Business Program!