Pattern Shift
Hi! My name is Saskia de Feijter and welcome to the Pattern Shift podcast. In this podcast, I support overwhelmed small business owners in the fiber and needlecraft industry, helping them set up and organize their businesses for growth and personal well-being. Together, we can be a force for good and a counterbalance to fast fashion, helping makers craft garments and accessories slowly and more sustainably. You can be part of that change and make a profit in the process.
Episodes
93 episodes
#91 - A Year in Business and Craft; my Tools for Reflection
SUMMARYHi friends! I’m wrapping up the year with a heartfelt reflection on growth, creativity, and intentional living. I share how tools like Bullet Journaling and the Year Compass help me process my year, lessons I’ve learned about ove...
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Season 5
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Episode 91
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39:19
#90 - Show Yourself: Elevating Your Brand with Professional Photography
DOWNLOAD the Photoshoot Checklist HERE!! SUMMARYIn this episode, I’m diving into why professional photos are a must-have for your business, how to ...
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Season 5
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Episode 90
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41:43
#89 - Is the Fiber Advent Craze Worth It for Small Businesses?
In this episode, we explore the enchanting yet complex world of fiber advent calendars. These holiday treasures bring joy and nostalgia to makers, but they also pose challenges for small fiber businesses creating them. We discuss the potential ...
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Season 5
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Episode 89
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25:36
#88 - From Trachtenjakke to Ski Pants: Making what you need AND want
Autumn's gentle embrace brings both warmth and wistfulness, a duality that mirrors the journey through age and identity. As the leaves change, so too does our perspective on self-image and creativity. Join me as I share my personal reflections ...
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Season 5
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Episode 88
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49:59
#87 - Wundersie's Impact: Eco-Friendly Creations and Market Transformation with Anna Allers
Ever wondered how a small business can disrupt an entire market? Anna pulls back the curtain on how Wundersie is shaking up the knitting accessory scene with sustainable products, including eco-friendly needle cases made from vegan "leather pap...
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Season 5
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Episode 87
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1:00:21
#85 - From Full InstaGram Breakup to Reconnection - Pt 1. The Experiment
In this episode, I delve into my personal journey with social media, particularly Instagram.This is the first of a two part episode that introduces my reasons for leaving InstaGram, my reasons for coming back and my conclus...
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Season 4
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Episode 85
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46:23
#86 - From Full InstaGram Breakup to Reconnection - Pt 2. The Execution
What if taking a break from Instagram could actually transform your business strategy? Join me as I share my personal journey of stepping away from Instagram for two years, only to return with a strategic vision and a clear purpose.
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Season 4
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Episode 86
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48:19
#84 - Learning by Doing: Insights and Stories from Textile Entrepreneurs at Berlin's Wedding Wool Weekend
Can you imagine turning your passion for textiles into a thriving business? On this episode of the Pattern Shift podcast, we transport you to the lively Wedding Wool Weekend festival in Berlin’s Wedding neighborhood. Joined by my friend Angel...
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Season 4
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Episode 84
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1:10:33
#83 - Practical Exercises for Better and Holistic Time Management
Hey everyone, Ever feel like your day is a whirlwind and you wonder where all your time went by bedtime? In this episode, we're diving into the secrets of mastering your time with a holistic approach. Reflecting on my journey running an i...
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Season 4
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Episode 83
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32:13
#82 - Casually chatting about travel, craft projects and current obsessions
I'll discuss balancing my craft business, personal health, and self-care. Venturing into video podcasting deepens my audience connection. COVID-19 reminded me to prioritize health over productivity. Crafting remains a source of relaxation and c...
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Season 4
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Episode 82
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1:00:23
#81 - You Need a Mindset Shift! - Let’s Talk Change, Comfort Zones and Taking Action
I have been running the Business Circle for a few years now and one topic stood out in the most recent Wins + Woes meeting. From this I feel the need to emphasize the importance of a...
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Season 4
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Episode 81
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26:00
#80 - Sewing the Seeds of Love - Set Business Goals to Match Your Values
In this episode, I discuss the importance of goal setting for creative entrepreneurship. Drawing parallels between goal setting and preparing soil for a garden, I emphasize the need for alignment with personal values and decision-making to driv...
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Season 4
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Episode 80
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31:47
#79 - Behind the Filter: The Reality of Creative Entrepreneurship, a Roadmap to Navigate Challenges
I wanted to do an episode about Etsy and if it is worth starting your own website, when I went to Threads to do a callout for craft business that have ideas about this, I saw a post by a printmaker. This post inspired my episode. Sometimes you ...
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Season 4
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Episode 79
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52:20
#78 - How to Sell Your Products Without Feeling Gross
Hey lovely listeners! Today's episode is all about shifting the mindset in selling. I've got some nuggets of wisdom to share on making the whole process feel authentic and, dare I say, enjoyable! Stick around for tips, personal anecdotes, and a...
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Season 4
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Episode 78
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44:40
#77 - Unraveling your Business Identity pt 2. Your Customer’s Identity
SUMMARYIn this episode, we explore the intricate world of establishing a unique business identity in the textile craft market. The key, I emphasize, is standing out authentically amid saturation.I advocate aligning perso...
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Season 4
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Episode 77
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38:15
#76 - Unraveling your Business Identity - pt 1. Your Identity
SUMMARYHey, it's Saskia de Feijter, your guide on Pattern Shift. In this episode, I share my 16 years of experience in textile crafts and marketing, taking you on a journey from crafter to empowered business owner. We dive de...
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Season 4
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Episode 76
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30:10
#75 - Threaded Intentions: A 3 Step Plan to Launch Your Year with Focus
SUMMARY In this episode, I'll be taking you through my three-step process to reflect on the past year and set intentions for the upcoming one. We'll delve into both personal and business aspects, emphasizing the importance of a...
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Season 4
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Episode 75
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31:51
Bonus episode - Why I'm Returning to Instagram after breaking the chain 2 years ago...
Returning to Instagram after a two-year hiatus was no easy task. Let me, Saskia de Feijter, guide you through my journey of finding my social media footing again, and how I managed to balance business goals with personal values. I'll share my r...
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Season 4
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Episode 74
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44:49
#74 - Fun Funds Framework; Quick Cash Hacks for Crafting a Growth Budget in the New Year
FUN FUNDS FRAMEWORK + COUNTDOWN TRACKER - FREE DOWNLOAD SUMMARY Ever wondered how much your business could save by adopting some simple yet super...
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Season 4
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Episode 74
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43:33
#73 - Crafting Revolution: A Conversation with Betsy Greer on Craftivism and Intentional Business
What happens when crafting collides with activism? Craftivism. Join Saskia de Vaiter and author Betsy Greer as we unravel this powerful concept and its effect on creative entrepreneurs. We dive into how craftivism is not only transformative for...
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Season 4
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Episode 73
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53:59
#72 Reframing Your Marketing with Simon Batchelar: Ethical and Unconventional Approaches for Crafters
What if marketing wasn't about pushing sales, but about engaging and empowering your audience? Ponder that as you join Simon Batchelor and myself on this riveting journey down the road less taken in marketing strategies. Together, we'll uncover...
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Season 4
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Episode 72
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53:10
#71 From Hobbyist to Professional: Embracing Your Weirdness for Creative Growth with Mark Steadman
Ready to unlock the secrets of optimizing creativity and productivity in your business? Brace yourself for a transformative journey with our special guest, Mark Steadman, the mastermind behind Creative Workflows. Together, we'll explore the lab...
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Season 4
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Episode 71
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58:27
#70 Crafting Connections: The Power of Content Creation for Small Businesses
Imagine being able to transform your small business into a powerhouse of engaging content, easily and without stress! This week, we dive into the world of content creation for small businesses, unraveling the mysteries of storytelling and its r...
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Season 4
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Episode 70
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33:22
#69 - Prioritise You: Crafting a Healthy Business with Personal Intentions
"In my daily life, I play numerous roles, including that of a mom, spouse, entrepreneur, friend, student, teacher, and patient. Each of these personas demands specific attention and care. Without a clear plan of action, I would often feel overw...
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Season 4
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Episode 69
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17:02
#68 - Creatively Navigating Storms: Managing Small Business Stress
Ever been left picking up the pieces after chaos struck your business? Listen in as I, Saskia, share firsthand experiences of weathering the unpredictable storms of podcasting and running a business. From managing a bustling yarn shop to juggli...
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Season 4
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Episode 68
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39:37